The Theory of Peak Advertising and
The Future of the Web

By Tim Hwang and Adi Kamdar :: October 9, 2013

This paper presents a brief theoretical and empirical grounding for the theory of Peak Advertising -- the argument that an overall slowing in the online advertising industry will eventually force significant shifts in the experience of the web itself.

Key Findings

Download Here (PDF)

For more information, please contact the Nesson Center for Internet Geophysics: Tim Hwang ( / @timhwang) and Adi Kamdar ( / @adikamdar).